Meet Our Team
Ken Price
Ken understands that finding an advisor to walk side by side with through life can be a daunting task. Ken is focused on providing sophisticated, non-biased planning solutions and knows this must be done in a way that provides education and stability to his clients. Price Perkins is built on treating our clients the same way we would like to be treated. The financial solutions must come in combination with a relationship built on plain speech, respect and a joy for helping others.
Ken has been actively involved in the financial planning industry since 1997. He has served as a Trustee and had a seat on the investment Committee of Guidestone Financial Resources, a Christian based financial services provider and Lipper Award winner. Ken had the honor of receiving the “James Dunks Advocate Award” from Prospera Financial Services for his involvement in the community. He currently sits on the board of “Great and Mighty Things”, a non-profit 501c3 organization devoted to being the hands and feet of Christ.
Ken graduated from Virginia Tech with a Bachelor of Science- Immunology/Chemistry emphasis. Ken is a Registered Representative with Prospera Financial Services. He is licensed as a General Securities Representative, Investment Advisory Representative and Variable Contracts and Annuity products. Ken also maintains Uniform Securities Agent State Law and Life and Health insurance licenses.
Ken resides in Beaverdam, VA with his wife, Amy. They love to travel, spend time outdoors and enjoy time with their three grown children.
804.592.2377
ken@priceperkins.com
As a Partner of Price Perkins, Dennis oversees the growth and strategy of the firm, as well as providing sophisticated financial advice coupled with exceptional service tailored to meet each client's individual needs. Dennis has led the Wealth Management program for Henrico Federal Credit Union since 2004 with the goal of providing financial planning solutions to their members and Henrico County government employees. Dennis specializes in the areas of VRS pension/PLOP retirement planning and retirement income distribution from deferred compensation 457/403(b)/401(k) plans.
Dennis received his Bachelor of Arts degree with concentration in Economics and Business from Randolph Macon College in Ashland, Virginia. Dennis is an Elder and the Chairman of Stewardship for Gwathmey Baptist Church. He also is a member of the National Eagle Scout Association.
In 2022 for the 11th year in a row, Dennis has been recognized by Richmond Magazine as one of the areas "Five Star Professional Wealth Managers".
Dennis is a Registered Investment Company Products and Variable Contracts Representative, General Securities Representative and an Investment Advisory Representative. Dennis also maintains Uniform Securities Agent State Law and Life Insurance licenses.
Dennis resides in Montpelier, Virginia with his wife, Jade, and their two children, Cayleigh and Denny III.
804.592.2376
dennis@priceperkins.com
Tina Kehoe
Director of Operations
Tina provides administrative support to Ken Price and Dennis Perkins, founding partners of Price Perkins. Tina manages the daily operations of the firm. She has worked in the financial industry for over 25 years and brings a wealth of knowledge to the Price Perkins Team. She strives for perfection when processing all client operational requests from opening accounts, transfers and account maintenance. Tina is committed to helping clients achieve their financial goals.
Tina is a graduate of Randolph Macon College with a Bachelor of Arts degree in Political Science and an Associates degree in Women's Studies. She can read and translate Spanish, Mandarin Chinese and Latin.
Tina resides in Chester, VA with her husband, Jay.
804.592.2375
tina@priceperkins.com
Litsa's role here at Price Perkins is dedicated to proactively ensuring efficient and exceptional daily service to our clients and the organization of our client education and appreciation events. She is the primary contact for the planning and development of all marketing campaigns for the firm. She is dedicated to maintaining a well rounded partnership with each of our Credit Unions, their memberships and our clients. She works closely with the credit union employees and their members to ensure we are actively educating, servicing and taking care of all their financial needs.
Litsa has been in the finance industry for over 20 years. She began her career with Legg Mason Wood Walker while attending the College of William and Mary, where she graduated with a BBA in Finance. Litsa holds Series 7 and 63 securities licenses, as well as her Life, Health and Annuity Insurance licenses.
Litsa resides in Mechanicsville, VA with her husband, Jimmy, and their two children.
804.592.2378
litsa@priceperkins.com
Prospera Financial Services Support Team
Prospera Financial Services is all about supporting the business of independent financial professionals. They provide a superior menu of investment choices, leading-edge technology, indispensable financial tools, expert investment planning and advice, and personalized service — so firms like Price Perkins can bring their clients the same. Affiliated with the third largest clearing firm in the country, First Clearing, a wholly owned subsidiary of Wells Fargo, Prospera's resources are world-class.