Meet Our Team


Ken Price, Founding Partner



Ken Price

Founding Partner

Ken ensures the focus of the firm to be sophisticated non-biased wealth management solutions tailored to meet each client's individual needs. Ken has worked with several credit unions over the last thirteen years to provide financial planning solutions to their memberships while serving in various leadership roles at a regional wealth management firm. Ken is dedicated to establishing highly personalized solutions and being the key to helping clients reach their financial goals with a firm that provides stability and education to clients.


Ken has been actively involved in the financial planning industry since 1997. Ken currently serves as a Trustee and has a seat on the Investment Committee of Guidestone Financial Resources, a Christian based financial services provider and Lipper Award winner.  Ken had the honor of receiving the “James Dunks Advocate Award” from Prospera Financial Services in 2011 for his involvement in the community.  Ken graduated from Virginia Tech with a Bachelor of Science-Immunology/Chemistry emphasis. Ken is a Registered representative from Prospera Financial Services. He is licensed for Variable Contracts and Annuity products. As well as a General Securities Representative and Investment Advisory Representative. Ken also maintains Uniform Securities Agent State Law and Life and Health insurance licenses.


Ken resides in Beaverdam, VA with Amy, his wife of 18 years, and 3 children. 




Dennis Perkins, Founding PartnerDennis Perkins
Founding Partner

As a Partner of Price Perkins, Dennis oversees the growth and strategy of the firm, as well as providing sophisticated financial advice coupled with exceptional service tailored to meet each client's individual needs. Dennis has led the Wealth Management program for Henrico Federal Credit Union since 2004 with the goal of providing financial planning solutions to their members and Henrico County government employees. Dennis specializes in the areas of VRS pension/PLOP retirement planning and retirement income distribution from deferred compensation 457/403(b)/401(k) plans.

Dennis received his Bachelor of Arts degree with concentration in Economics and Business from Randolph Macon College in Ashland, Virginia.

Dennis is a member of the National Eagle Scout Association, serves on the Prospera Financial Directors Circle and is the Chairman of Stewardship for Gwathmey Baptist Church. Also, in 2014 for the fourth year in a row, Dennis has been recognized by Richmond Magazine as one of the areas "Five Star Professional Wealth Managers".

Dennis is a Registered Investment Company Products and Variable Contracts Representative, General Securities Representative and an Investment Advisory Representative. Dennis also maintains Uniform Securities Agent State Law and Life Insurance licenses.

Dennis resides in Montpelier, Virginia with his wife, Jade and two children, Cayleigh and Denny III.



Tina Kehoe - Director of OperationsTina Kehoe
Director of Operations

Tina provides administrative support to Ken Price and Dennis Perkins, founding partners of Price Perkins. Tina manages the daily operations of the firm. She has worked in the financial industry for the past thirteen years and brings a wealth of knowledge to the Price Perkins Team. She strives for perfection when processing all client operational requests from opening accounts, transfers and account maintenance. Tina is committed to helping clients achieve their financial goals.

Tina is a graduate of Randolph Macon College with a Bachelor of Arts degree in Political Science and an Associates degree in Women’s Studies. She can read and translate Spanish, Mandarin Chinese and Latin.

Tina resides in Chester, VA with her husband, Jay, daughter, Morgan, and two precious Yorkies named Maxwell and Colby.



Shannon Melton - Director of Client RelationsShannon B. Melton
Director of Client Relations

Shannon is the primary contact for the planning and development of all marketing campaigns for the firm. She is dedicated to maintaining a well rounded partnership with each of our Credit Unions, their memberships and our clients. She works closely with the credit union employees and their members to ensure we are actively educating, servicing and taking care of all their financial needs. She entered the finance industry immediately following Nursing school and found a passion for the finance and banking industry. She has worked in the mortgage and finance industry for the past 6 years and brings stellar organizational skills and creative event planning to the firm.

Shannon resides in Beaverdam, VA with her husband, Ian and daughter, Mackenzie. In her spare time, she enjoys spending time with her family, traveling, and reading. 



Prospera Financial Services Support Team
Prospera Financial Services is all about supporting the business of independent financial professionals. They provide a superior menu of investment choices, leading-edge technology, indispensable financial tools, expert investment planning and advice, and personalized service — so firms like Price Perkins can bring their clients the same.  Affiliated with the third largest clearing firm in the country, First Clearing, a wholly owned subsidiary of Wells Fargo, Prospera’s resources are world-class.